Entrepreneurs First,
Investors Second

Building upon a history of creating iconic brands, Silver Falcon Capital continues its legacy through investment in consumer products and wellness companies. Our experience spans branding, innovation, operational leadership, and media. As entrepreneurs ourselves, we understand the challenges of building a company.

We deploy flexible, long-term capital and provide growth, strategic, tactical, and financial tools to empower entrepreneurs to cultivate their brand, scale wisely, and accelerate growth. We leverage our experience and network in collaboration with visionary founders that have a deep marketing knowledge to build disruptive brands of enduring value.


To the untrained eye, it all looks simple. But, we know what you know – it’s not. It starts with having the very best people – those who generate the ideas, share the passion for the journey, operate with the highest level of integrity, and are willing to put in the hard work and determination it takes to make every idea special. Our formula is different. While we risk adjust for every investment, we’re often extending the horizon and taking the long view. If you’ve got a business that fits in our sweet spot, meeting our baseline proof of concept, then give us a call.

What We Look For:

Disruptive Brands Across Target Sectors

  • Strong Management Team led by Visionary Founder
  • Control or Minority Position
  • Proven Business Model
  • Defensible Market Position
  • Compelling Unit Economics
  • Multiple Growth Levers

Why Partner with SFC?

Operators With a Long-Term Vision

  • Proven Entrepreneurs
  • Experienced Operators
  • Flexible, Long-Term Investment Horizon
  • Expansive Network and Influence
  • Strategic Brand Builders
  • $5-$50+ Million Equity Investment

Target Investment Sectors

Health & Wellness

Companies that are making an impact on health and wellness.

Food & Beverage

Food and beverage products done right.

Sports & Entertainment

From live sports, content to video games.

Restaurant & Retail

Building beautiful restaurants and retail stores to capitalize on emerging trends.