Charlotte, NC, January 12, 2021 — Silver Falcon Capital today announced it will make a direct investment in Navy Hill, a female-owned premium mixer company.  Their portfolio of low-calorie half soda, half tonic mixers – with a clean nutrition panel and electrolytes – is sold via e-commerce and in select Whole Foods, Publix, King Soopers, Fresh Market, Harris Teeter, and regional liquor outlets.

Silver Falcon Capital, a direct investment company founded by former NASCAR Chairman and CEO Brian France, will take an active role in fueling Navy Hill’s growth through investing in marketing, innovation, and building out their team.

“We are thrilled to make a direct investment in Navy Hill, a company with a premium product, consumer-resonant branding, and a driven management team, said Brian France. “Silver Falcon Capital believes in the growth potential of disruptive better-for-you brands and Navy Hill is an ideal partner as we expand our portfolio in 2021.”

Navy Hill was founded by two Richmond, VA friends, Jenny Lucas and Katie Williams, who saw a need and opportunity to create a low calorie, low sugar mixer to make healthier cocktails without sacrificing flavor. Their small batch mixers, made and bottled in the United States, have resonated with consumers, as reflected in their brand growth.  

“Navy Hill is excited to have Silver Falcon Capital on board as a partner and resource to help propel us toward our next stage of growth,” said Navy Hill Co-Founder Katie Williams. “The Silver Falcon team brings valuable experience and strategic relationships that will be key to this phase and their investment will allow us to expand our team, increase marketing efforts, grow sales and innovate new products.”

About Navy Hill

Navy Hill is a line of premium better-for-you cocktail mixers with electrolytes that is disrupting the mixer category with the first to market blend of club soda and tonic, aka a “sonic.”  Navy Hill’s mixers use all-natural ingredients and contain only 17 calories per cocktail. The company is female founded and based in Richmond, Virginia.  Navy Hill can be found in over 3000 retailers nationwide or through their website at drinknavyhill.com and amazon.com.

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