Brian France is a business leader and executive with more than 20 years of experience in the motorsports industry. He is the founder of Silver Falcon Capital, a private capital investment firm with offices and operations in New York City, Charlotte, NC, Los Angeles, CA and Orlando, FL. Through Silver Falcon Capital, Mr. France and his team invest in entrepreneurial businesses with a focus on emerging consumer brands and sports entertainment.
A member of the NASCAR-founding France family, he has dedicated much of his professional career to NASCAR, helping establish the company as a leader in the sports entertainment industry. During his 15 years as Chairman and CEO, Mr. France revolutionized NASCAR’s marketing, enacted the sport’s most extensive safety standards, introduced the largest sustainability program in U.S. sports, grew diversity efforts within the industry and expanded NASCAR’s philanthropic involvement. He has been recognized for his professional achievements by publications including Sports Business Daily and AdAge. In 2006, TIME Magazine named Mr. France as one of the 100 Most Influential People in America. In 2007, he was inducted into the Broadcasting and Cable Hall of Fame.
In addition to his business leadership experience, Mr. France has partnered with many non-profit organizations through his work with the NASCAR Foundation and France family’s Luke and Meadow Foundation and the Amy and Brian France Foundation.