Paul Brooks


Paul Brooks is an innovator, advisor, entrepreneur and investor with Silver Falcon Capital. Brooks was responsible for a wide variety of successful projects and initiatives during his 22-year career in the NASCAR industry.

At NASCAR, Brooks served as President of NASCAR Broadcasting, NASCAR Media Group and Senior Vice President of NASCAR. He was on the initial team that developed NASCAR’s long-term consolidated television and new media agreements with FOX, FX, NBC, Turner and NASCAR TV on SPEED, and later, agreements with ABC/ESPN.

Brooks developed and launched NASCAR Online ( and is credited with leading NASCAR’s efforts to become the first professional sports league to launch a 24-hour satellite radio channel with NASCAR Radio on XM Satellite and later transitioning to Sirius Satellite Radio. Brooks was a key member of the negotiating team that brought Sprint-Nextel into the sport as title sponsor of NASCAR Sprint Cup Series. He also led all international business initiatives for NASCAR, including NASCAR exhibition events in Japan.

All broadcasting, new media, licensing and consumer products, publishing, automotive aftermarket, and international business departments reported to Brooks. NASCAR Plaza, NASCAR Media Group, the NASCAR Hall of Fame and the NASCAR Teams Licensing Trust (NASCAR Team Properties) all were developed and launched under Brooks’ management of NASCAR’s Charlotte, NC office.

Brooks established NASCAR’s Los Angeles office in 2000, while overseeing all broadcasting, entertainment and new media ventures. He served as executive producer of NASCAR: Drivers 360 on FX and executive producer for the Emmy Award-winning NASCAR IN CAR on iN DEMAND, television’s first enhanced multi-channel digital sports package. Under his management, the Los Angeles office quickly became a focal point for NASCAR’s marketing, licensing, sales and communications functions on the West Coast. One of his first projects in Los Angeles was to create “NASCAR 3D: The IMAX Experience” that debuted in March 2004 and became one of the most successful film documentaries in IMAX history.

Three-time honoree in the Sports Business Journal “Forty Under 40” and entered the Sports Business Journal “Forty Under 40 Hall of Fame” in 2005.

Brooks lives in Charlotte, North Carolina with his wife Kelly and children, Olivia (16) and Kasey (15).